Ramona Furter

Product marketing and growth leader. 15+ years from zero-to-one venture GTM to a CHF 100M+ e-commerce P&L, now leading AI business models at Swiss Post.

ramona.furter@icloud.com
+41 78 907 14 47
linkedin.com/in/ramona-furter
Zurich, Switzerland · Swiss citizen
Planning to move to Dubai
Available with notice

Applying for Lead Product Marketing Manager, Revolut (Dubai). I build GTM strategies, value propositions, and campaign messaging that carry real commercial weight: +9% conversion on a CHF 100M+ business, two funding rounds closed as a founding team member, and AI products I ship myself. The worked case that goes with this CV: ramona-revolut.pages.dev

Experience

Since Jan 2026 Zurich

AI Project Lead, Business Development · Swiss Post, Advertising

  • Lead AI-driven business models end to end: opportunity sizing into a prioritised roadmap with KPIs, then delivery from concept to launch.
  • Turn AI ideas into go-to-market plans and new revenue; make build-vs-buy and cost-vs-benefit calls in front of senior leadership.

Aug 2025 to Dec 2025

In between jobs and own ventures · smedium, Pedal Peak

  • Built smedium (studio: first clients, websites shipped, AI workflows automated), grew Pedal Peak, and went deep on AI tooling: own tools with LLMs, prompt engineering, AI-supported content production. Cycled Togo and Benin in between.

Oct 2024 to Jul 2025 Zurich

Senior Product Manager, Lead E-Commerce · Ifolor Group

  • Owned the e-commerce ecosystem and strategy for a CHF 100M+ business, reporting to C-level.
  • +9% conversion and +15% checkout step rate through research, A/B testing, and analytics.
  • Led a cross-functional team and external agencies; owned budget, resourcing, and KPIs.

Jun 2023 to Sep 2024 Zurich

Lead Project Manager · Brixel

  • Owned the partnerships with financial institutions (UBS, Baloise) that drove the agency's growth; the bridge between senior client stakeholders and the product team.

Mar 2020 to May 2023 Zurich

Marketing & Growth Lead, Founding Team · WePractice (Sparrow Ventures / Migros Group)

  • Founding team of a health venture: two funding rounds closed; grew to 10 locations, 23 people, 170+ customers.
  • Built the full go-to-market, hypothesis and data driven: 1000+ client matches in year one; led the marketing and sales team after Series B.

Sep 2019 to Sep 2022 Zurich

Growth & Venture Builder · Sparrow Ventures (Migros Group)

  • Built growth and go-to-market for several internal startups from validation to scale-up; experimentation to lift conversion and cut CAC.

Jan 2017 to Aug 2019 Bern

Intrapreneur, Innovation · Die Mobiliar

  • Took market pilots from MVP to launch (Smide, XpertCheck, Lizzy): market-entry strategies, market experiments, and the external agencies behind them.

Earlier career

2016 Pratteln

Junior Trade Marketing Manager · Promena

  • Own brand portfolio end to end: promotions, procurement steering, budgets, negotiations with international brand manufacturers.

2014 to 2015 Dällikon

Junior Product Manager · Cruspi

  • Consumer and trade promotions for well-known distribution brands, with strategic brand management responsibility.

2010 to 2014 Lengnau

Assistant Product Manager · Domaco

  • Own projects from idea to market launch; statistics, evaluations, and budget inputs.

2008 to 2010

Accountant · Kuoni, AMAG

  • Reconciliation, margin control, and plausibility checks; contributed to monthly, quarterly, and annual statements.

Own ventures

Education

  • BBA Business Administration · Zentrum Bildung, Baden · 2012 to 2015
  • Certified Mental Health Coach · IPC Academy, Zurich · 2020 to 2021
  • CAS Digital Marketing · HWZ, Zurich · 2019 to 2020
  • CAS Innovation · BFH, Bern · 2016 to 2017
  • Diploma Online Marketing incl. Google Ads · 2016
  • Commercial Diploma (Kauffrau E-Profil) · Bridgestone Switzerland · 2005 to 2008

Skills

  • Product marketing, GTM strategies, value propositions, campaign messaging
  • Zero-to-one launches, launch processes, cross-functional coordination
  • P&L ownership, CAC, conversion, A/B testing, web analytics
  • Performance marketing, SEO/SEA, content, community
  • C-suite communication, executive-ready narratives
  • AI daily: Claude and Claude Code, ChatGPT, prompt engineering, n8n automations

Languages

  • German and Swiss German native · English fluent · French conversational

Ramona Furter · ramona.furter@icloud.com · +41 78 907 14 47 · The application site with the worked Revolut case: ramona-revolut.pages.dev